Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
Earlier, businesses simply relied on social channels to improve their brand presence and connect with their customers. But, in recent years, it has become far more than that. Today, these channels have evolved to become another medium for online shopping.
For instance, your shoppers might see a pair of red boots on their Facebook page, hit “shop now” and complete the purchase then and there. Or, one of their friends has posted a story featuring their brand new smartwatch. When they click on it, they can purchase the same product right there in the app.
In a joint survey conducted by Magento and Hootsuite, almost 6 in 10 consumers claimed that one-quarter of their online shopping is influenced by Facebook and YouTube.
So, what exactly is social commerce and how can you benefit from it?
Investopedia explains social commerce as ‘The use of networking websites such as Facebook, Instagram, & Twitter as vehicles to promote and sell their products.’ Although the definition may seem complex, implementing it is pretty simple. To put it in context, as users interact with unique content, brands and businesses leverage social presence to successfully achieve their marketing goals.
These practices include—
In a nutshell, social commerce creates a mini-shopping experience directly onto the users’ social pages and motivates them to shop by interacting with the products and services. Consumers can directly buy products, or share them with their friends and followers, or otherwise review them directly on these social vehicles.
Of late, Social commerce has evolved into a powerful sales channel. Till now, brands and retailers carried eCommerce activities only through conventional media. But, social commerce has opened new opportunities that help buyers have a faster and effective route to the instant shopping experience. This way brands and businesses develop a meaningful relationship with these social users.
Source: The Rise of Social Commerce in Southeast Asia Report
Understanding the potential of social commerce, The Asia Social Commerce Report conducted by Paypal, claims that almost 80% of retail businesses across APAC sell through social media.
Taking a hint from brands and businesses, social channels keep focusing their efforts to enhance this trend.
Social media companies keep adding new capabilities and functionalities to make the shopper’s purchase journey easier than before.
To help optimize a seamless shopping experience, Instagram and Facebook have enabled checkout features directly, without letting users leave the app.
Another significant feature of social commerce is having an interactive look-book or visual catalogues. While Facebook has enabled relevant Call-To-Action buttons like ‘shop now ‘or ‘buy now’, Instagram has initiated a shop icon giving access to the latest products that brands and retailers have on their eCommerce channels.
Apart from these capabilities, businesses have started focusing on tools, software, and AI-enabled systems. User-friendly chatbots, products featured through live-selling and broadcasting, social celebrity endorsements, etc. have had a significant prominence. APAC businesses claim to have increased 13%-16% sales just by using live-streaming.
As a result, most businesses agree to social commerce being a dominating differentiator to expand their multichannel selling activities.
Although social commerce positively impacts the overall sales volume, that’s not the only benefit you can get.
Social networks open a two-way communication channel between your business and customers. It does not just help you to promote your products, but also, enables your audience to relate with them. Users are more likely to read reviews, comments, opinions from previous customers on these channels. This further enhances the authenticity of your business and helps them make an informed decision accordingly.
Some channels go further than this, and help you build a seamless shopping experience with them. For example, Instagram has introduced Shoppable Instagram Feed that lets you tag your products collected from user generated content or your own posts and embed it directly to your eCommerce websites. So, with just two or three clicks, shoppers can easily navigate to the right product page and purchase that specific item.
The primary aim of social commerce is to build a consistent audience. As per Kiepo’s analysis, Southeast Asia has a new user generation rate at 16.98%. These statistics clearly highlight the importance of social channels in the lives of Generation Z and how your business can expand its scope of advertising and marketing; Resultantly, exposing your sales activities to a newer user base every time.
Since you acquire new shoppers through these channels, it is equally important you maintain the same level of relationship with every user that interacts with your business. By using the right methods to connect with them, you encourage the shoppers to resonate with your brand, and they are more likely to recommend your products.
Having a social commerce strategy therefore allows you to roll out new audience growth and consistently retain your existing consumers.
It is no secret that millennials are the primary users of social channels. Brands and businesses now understand the dynamics of the millennial market and how they need to cater to them.
Seamless shopping experience, direct checkout, interactive lookbooks, etc. are a great way to convince these users to shop more online.
Also, it increases your average order value (average amount customers are likely to spend in one go) based on the content shared on your audience’s social page, the ease of purchase cycle regardless of the device they use, what their friends and followers are shopping for these days, etc.
The point is, social media can influence users to spend more, and, you can leverage this information to curate better suggestions for your shoppers.
Furthermore, integrating your multichannel management platform with your social channels, can help you synthesize the datasets into actionable insights.
It is already proven that social media not only increases traffic to your website, but also, leads to direct transactions. How? Better engagement helps you drive relevant content according to the users’ interests, thus motivating them to make frequent purchases.
This further helps you to create link build-up, recommendations, feedback and comments, etc. Such organic actions improve your digital foot-print, resulting in maximizing your search engine ranking.
Social commerce simplifies your efforts to measure and evaluate business insights. Since all these channels come with ready metrics for impressions, engagement, and reach, you are able to measure them regularly. It helps you group your audiences appropriately, thus, sharing the right content with all of them.
Depending on the objectives and KPIs you set for social commerce, you can formulate an effective plan and determine what is beneficial for your business.
A/B testing your recent initiatives, monitoring your content relevancy, studying your followers and prospects helps you in understanding specific insights.
Social commerce is a trend that is going to get much stronger in the coming years. The Social Commerce Global Market and Trajectory Report projects this trend to grow to $604.5 billion in the next seven years. It is not only going to help you expand your brand presence, but also enable you to create winning retail strategies.
So, when the competition grows, ensure that you invest the right amount of money, time, and effort to maximize your chances of success through Social Commerce.
Interested in transforming your existing multichannel selling, retailing, or eCommerce service business? Speak with our expert now.
Integrate your online channels in few steps, and try out all features of the SelluSeller
Receive the latest insights, reports, research papers, news bytes, and important announcements from Anchanto.
8 Valuable Principles of Establishing Project Management Processes
For businesses that wish to scale while maintaining quality work and standardized operations, Pro...Learn more
Why Should Brands Adopt Omnichannel Retail?
For brands, omnichannel retail holds endless opportunities and benefits. With a key strategy in p...Learn more
5 Metrics to Strengthen your Multichannel Sales Strategy
To be successful in Multichannel Sales, you must analyse your existing channel operations closely...Learn more
How eCommerce Marketplaces Can Help You Setup Offline Presence in a New Market
To establish an offline presence in a new market, brands can begin by selling through eCommerce m...Learn more
Meet Bhushan, Product Consultant at Anchanto
Freshly out of college, Bhushan joined Anchanto’s rapidly growing team three years back. His jour...Learn more
Anchanto facilitated successful year-end eCommerce sales of Filipino local businesses amidst Covid-19
Anchanto helped Filipino businesses navigate challenges & scale operations online during COVI...Learn more
7 Key Steps to Set up Operations in a New Market
Establishing offices and operations in a new country requires detailed market study, proper strat...Learn more
Top tips to boost your social media and social commerce strategy
Your social followers can gradually convert to your shoppers. Here are few ways on how you can ma...Learn more
Electronics Conglomerate Panasonic announces eCommerce expansion across Asia-Pacific in partnership with Anchanto
Panasonic, a global electronics conglomerate announces partnership with Anchanto to streamline it...Learn more
Starting a New Job from Home: 7 Anchanto Stories
Listen to the stories of Anchanters who joined the company during a global crisis and how they na...Learn more
Social Commerce: The Winning Combination of Social Media and eCommerce
Social commerce is an upcoming trend and takes the best of eCommerce and social media to help you...Learn more
6 Useful Practical Insights to Manage Cross-border eCommerce
Understand the challenges of cross border eCommerce and how to tackle them through intuitive tech...Learn more
Preparing your logistics business for special sale seasons
Plan ahead for sales season this year with these recommendations for warehouse management system ...Learn more
How to Leverage YouTube for Retail Businesses
YouTube can work wonders for retail businesses. From having access to a large number of customers...Learn more
8 eCommerce Mistakes to Avoid this Holiday Season
Some businesses struggle to convert their holiday website traffic into sales. If you face this ch...Learn more
Top Multichannel Inventory Challenges and Solutions
Shifting to multichannel sales, you are likely to encounter commonly faced inventory challenges a...Learn more
Content Asset Management: A key to multichannel eCommerce success
Digital Asset Management (DAM) and Product Information Management (PIM) are two systems help that...Learn more
Retail distribution giant Valiram selects Anchanto to accelerate its global eCommerce transformation
Valiram, South-east Asia’s leading retail specialist, announces partnership with Anchanto to soli...Learn more
How to achieve control over your online retail business and improve its visibility
Understand how technology and software solutions can help eCommerce businesses to improve control...Learn more
Analysing The New Normal for Fashion eCommerce
The Covid-19 pandemic has changed the way in which shoppers use eCommerce, especially when fashio...Learn more
Using my past entrepreneurial experience to solve eCommerce Challenges for Enterprises
My experience as an entrepreneur helped me solve the challenges faced by eCommerce enterprises as...Learn more
Practical insights to implement a robust Omnichannel strategy for your retail business.
A few years back, ‘Omni-channel’ was merely a buzzword, a theoretical concept that was just discu...Learn more
How we conceptualised and launched our latest innovation in just 3 months
When it comes to innovation, we are always on the lookout for newer ways to make our customers’ e...Learn more
Scaling your logistics and fulfillment business with the right technology.
According to a report by Mordor Intelligence, the logistics market in APAC is set to grow at a CA...Learn more
Overcoming challenges of cross-border eCommerce
Over the last few decades, selling has seen a logical progression. Earlier, the brick-and-mortar ...Learn more
Utilizing Cutting-edge Technology to Overcome the Challenges of Channel Management
Distributors have long played an important role in streamlining the operational lines between man...Learn more
Onboarding customers remotely: how the pandemic helped us learn & innovate processes
Aligned with our deeply ingrained objectives of delivering anchanting experiences to our customer...Learn more
How to Use Partnerships & Tools for Shorter Time-to-market?
As a retail brand or distributor, time is of the essence, especially when you want to expand your...Learn more
Can sticking to a marketplace harm your online trade?
There’s no doubt that eCommerce has given businesses a new lease of life. Much of the overhead th...Learn more
How brands overcame the channel conflict dilemma
Earlier, businesses had to establish their dealer and retailer networks in all geographies, putti...Learn more
Anchanto achieves profitability and receives S$16.6 million in ongoing Series C-funding round for market expansion & product development
Anchanto’s SaaS offerings receive a vote of confidence from globalcompanies due to steady profita...Learn more
How can distributors keep both brands and buyers happy?
As the world shifts to the new normalcy and adopts online shopping, your distribution responsibil...Learn more
Australia: How Anchanto is ramping up growth in the region
After entering the Australian market in late 2019, we are well underway to serving as a bridge fo...Learn more
Creating a Successful Cross-border eCommerce Strategy for Your Business
Cross Border eCommerce strategy is one of the major factors associated with the future of eCommer...Learn more
Should you outsource eCommerce operations or manage them in-house for your brand?
It is no secret that the global retail economy is changing fast and eCommerce has a significant p...Learn more
Execute Seamless eCommerce operations on-the-go with the all new SelluSeller App!
The world, as we knew it, has completely changed over the past few months. A remarkable shift can...Learn more
The Power to manage business ‘on-the-go’ for eCommerce leaders.
Living through a pandemic has altered the way people across the world shop, leading to a remarkab...Learn more
SelluSeller Now in Your Palm- An eCommerce Management Revolution
Aligned with our vision of making multichannel selling & eCommerce logistics simple for every...Learn more
Enhancing eCommerce Logistics Operations with Cutting-edge Technology
The eCommerce wagon runs on the tracks of resourceful supply and excellent connectivity. As onlin...Learn more
2018’s Top Ecommerce Trends That Will Shape Online Selling in Southeast Asia
As online selling is a fairly new retail method, ‘change’ is a common expectation for almost all ...Learn more
The Influence of COVID 19 on Fashion eCommerce
Understand the existence of consumer trends for fashion industry during the lockdown period and h...Learn more
What does the current pandemic mean for brand marketing agencies?
The Covid-19 pandemic has shut offices and significantly affected our world, but it has also resu...Learn more
Exploring the Future of Australian Businesses in Asia - I
Covid-19 has become a force that has changed the way in which businesses operate, strategize and ...Learn more
Exploring the Future of Australian Businesses in Asia - II
In order to grow and thrive in a post-pandemic era, Australian businesses must analyse the risks ...Learn more
How to avoid human mistakes in eCommerce with Automation?
eCommerce businesses in Southeast Asia have struggled for a long time dealing with manu...Learn more
How Should I Structure my Warehouse?
The efficiency of an eCommerce business depends heavily on how well its warehouse is op...Learn more
How to Improve User Ratings on Seller Centre
As an online seller, you must be well aware of the importance of the ratings that you get on your...Learn more
How to Structure Fulfillment Operations for Your Selling Business?
Fulfillment operations primarily refer to the process of getting a product delivered to the right...Learn more
What is the difference between B2C & B2B Fulfillment?
With the rapid expansion in the Thailand digital economy and online purchasing decision...Learn more
How to Avoid Overselling?
Inventory and stock management are one of the biggest challenges faced by enterprise eCommerce bu...Learn more
What is the Difference between WMS and eWMS?
Warehouses have always been an integral part of any retail chain business and proper wa...Learn more
How to Reduce Customer Complaints and Claims
When the customer is unsatisfied, investigating the way they are treated, is important.Learn more
3 Things You Need to Master To Sell More on Marketplaces
Why is it that global businesses and brands, most often, seem to be miles ahead in their approach...Learn more
How to Make an Effective Social Media Plan for Your Online Store
A Social Media Marketing Plan or social media plan is a document that details the strategies in s...Learn more
How to Use Emotional Persuasion as a Growth Tool for Online Selling
Neuromarketing or emotional persuasion in connection with sales and marketing is not a new concep...Learn more
Top Marketing Strategies for Your eCommerce Store in 2018
eCommerce is the next big thing when it comes to online web stores in ThailandLearn more
Top 5 Ways to Advertise Your Products for Free on the Internet
E-commerce is what Thailand is going towards with each passing day. With the rise in the accessib...Learn more
How Do I Sell Online in Thailand For Free?
To sell online without having to spend a penny, you have several options: through social networks...Learn more
Decoding the Cross-Border eCommerce Puzzle
Technology enabled eCommerce has given an unprecedented push to cross-border trade in recent years.Learn more
Grow Your Online Business by Selling More to Current Customers
When you ask a co-seller what their goal is when they start start selling in Thailand, they almos...Learn more
How to Transform Occasional Buyers in Frequent Customers?
While online sellers and brands always seek to expand their reach to increase their sales in Thai...Learn more
Five Most Common Mistakes Made by Online Stores
Revenue in the eCommerce market of Thailand amounts to US $8,591m in 2018, and it is expected to ...Learn more
7 Tactical Ways Every Business Can Use Local Marketing to Sell More Online
Local marketing is the process of optimizing your website’s brand in a way that adapts the localLearn more
How to Choose the Perfect Theme for Your Online Store
Judging a book by its cover may not be a good way of understanding our society, but when it is aboutLearn more
Best Software and Apps to Edit Product Photos
We all know about Photoshop, one of the most common and efficient image editing software in South...Learn more
How to Describe a Product in Your Web-Store?
The content is king. A phrase conveys the importance of your titles, descriptions and other texts...Learn more
The Drop Shipping in eCommerce: Is it Possible to Sell Without Having Inventory?
The inventory is undoubtedly one of the dilemmas of any company that trades with articles of any ...Learn more
How to Choose an online marketplace to sell your products?
A data from Entrepreneur-the elite magazine says In 2017, the eCommerce market generated a revenu...Learn more
Eight Effective Ways to Promote Your Products on eCommerce Platforms
When planning to promote your products to strengthen the sale, you should not limit yourself to t...Learn more
How to Master Product Photography on a Tight Budget
If you are one of those who keeps uploading the product photos provided by your supplier,Learn more
Nine Effective Strategies to Increase Additional Sales
Selling more is something that obsesses both online and offline marketers. Hence, a seller is con...Learn more
Top 10 DIY Things to Make and Sell Online
Thailand has a history of thousands of years. This means people residing here have ideas of art, ...Learn more
Marketplace Aggregation – Why It Can Make or Break Your Online Business
Okay, so you’ve moved on—not in the distant past—from the brick and mortar model of doing busines...Learn more
Dont Just Meet Marketplace SLAs, Beat Them!
With the spurt in Thailand eCommerce, sellers need to deal with a deluge of Service Level Agreeme...Learn more
How to Use Discounts and Deals to Get More Customers Come and Stay Forever
Encouraging repeat sales is a crucial aspect of online selling, specially when you are an online ...Learn more
How to Maximize Selling During Peak Season
For an online business seller in Thailand, holidays are golden opportunities for increasing their...Learn more
How to Be an Online Power Seller on Major Marketplaces in Thailand
The rising popularity of Thailandn eCommerce marketplaces has led to increase in the direct compe...Learn more
Top Products to Sell Online in Thailand
With a history of over 40,000 years, Thailand is one of the 17 mega diverse countries in the world.Learn more
How to Start Selling Online in Thailand
The massive shift of Thailand retail towards digital has opened up a whole new world of opportuni...Learn more